UTILS.
100% in-browser

Marketing Tools

Free marketing and advertising calculators that run entirely in your browser — ROAS, CPM, CPC, CTR, conversion rate, CPA, LTV:CAC, engagement rate, markup, A/B-test significance and ad-budget planning. No sign-up, nothing uploaded, no tracking.

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CPM Calculator

Free CPM calculator: solve for cost per 1,000 impressions, total cost, or impressions. Instant, in-browser, nothing uploaded.

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CPC Calculator

Free CPC calculator: solve for cost per click, total cost, or clicks, plus derived CTR and CPM. Runs fully in your browser.

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CTR Calculator

Free CTR calculator: solve for click-through rate, clicks, or impressions. Percentages instant, in-browser, nothing uploaded.

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Conversion Rate Calculator

Free conversion rate calculator: CVR from conversions and visits, plus conversions needed to hit a target rate. In-browser.

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CPA Calculator

Free CPA calculator: cost per acquisition from cost and conversions, or from spend, clicks and conversion rate. In your browser.

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ROAS Calculator

Free ROAS calculator: return on ad spend as a ratio and percent, plus profit, ROI and break-even ROAS. Instant and in-browser.

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LTV:CAC Ratio Calculator

Work out customer lifetime value, customer acquisition cost, the LTV:CAC ratio and CAC payback period.

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Engagement Rate Calculator

Calculate social media engagement rate from likes, comments, shares and saves, by followers or by reach.

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YouTube Money Estimator

Roughly estimate YouTube ad revenue from monthly views and an RPM range, with daily and yearly projections.

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Markup & Margin Calculator

Convert between cost, selling price, markup % and profit margin % — solve for price from any input.

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A/B Test Significance Calculator

Check A/B test statistical significance with a two-proportion z-test: conversion rates, uplift and confidence.

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Ad Budget / Campaign Planner

Plan a paid ad campaign: forecast clicks, conversions, revenue, ROAS and cost per acquisition from your budget.