About this tool
Conversion Rate Calculator is a free, in-browser tool that turns conversions and visits into a conversion rate, and shows what it would take to reach a target rate. Enter your conversions and visits (or clicks) and, optionally, a target percentage. Everything is computed locally as you type; nothing is uploaded.
Conversion rate is CVR = conversions ÷ visits × 100. When you supply a target CVR, the tool computes the conversions needed at your current traffic as ceil(visits × target ÷ 100) and the extra conversions still required as that figure minus your current conversions (never below zero).
Use it to measure landing-page or checkout performance, to set a realistic goal, or to see how many more sign-ups or sales you need without adding traffic. The rate carries a percent suffix and counts are whole numbers.